Un job description detaliat ar fi următorul:
- Manage Bitdefender’s social media presence on the dedicated Romanian Social Media communities: Facebook, Twitter, Linkedin and other relevant social media platforms.
- Manage Social Media campaigns and day-to-day activites. Duties include online advocacy, content editorial, community-outreach efforts etc.
- Oversee design (ie: Facebook cover photo, profile pic, thumbnails, ads, landing pages, Twitter profile etc.).
- Monitor effective benchmarks for measuring the impact of social media programs; analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Manage a Blogger partnership program and build an active brand ambassador network to spread the word about Bitdefender.
- Provide feedback and insights gained from social media monitoring efforts to the Marketing and Content teams, to help them optimize their content marketing strategies în a timely fashion.
- Work closely with the PR, Campaigns and Marketing Teams for proper online messaging and relevancy, ensuring consistency of messages across multiple networks.
- Design, create and manage Social Media advertising campaigns.
- Align Social Media efforts to the business objectives; Compile reports for management showing results (ROI).
- Identify threats and opportunities in user-generated content concerning the brand, report to appropriate departments.
- Become an advocate of the Company în Social Media spaces.
- Maximize the Social Media potential aş a Communication, Marketing, Sales, Support, Market Research, Sales or HR tool.
- Event Manager: Research for new relevant regional events where Bitdefender can participate aş a partner/sponsor. Coordinate with the PR Team for all operational, implementation and post-event activities.
Iar cerinţele ar fi următoarele:
- At least 3 years professional work experience
- Must have active accounts across key social media sites including, but not limited to Linkedin, Facebook, Twitter, Google Plus, etc. Experience with ads on social platforms and specific monitoring tools.